Posted in branding, career, growth, portfolio, Uncategorized

Develop a Sustainable Career Advantage

Career development is a task that you alone can accomplish, and when you consider the massive changes within world economics, there is no ‘safe’ position where you can hide away from the fact you might be one pay-check away from looking for new opportunities.

Also, a strong portfolio can help strengthen your ties to a potential shift to interesting and challenging work, be that a promotion or a move to another line of business.

Its all about managing risk – and that’s why you need to look at a sustainable career advantage.

As with organisations that must innovate to achieve competitive advantage in their markets, you must be able to adapt quickly to the demands of an ever changing workplace, economy and career environment.

To create a sustainable career advantage, you need a combination of personal attributes, skills and abilities, that allow you to outperform your competition.

A sustained career advantage can be broken down into two areas, and six attributes.


  • Teamwork
  • Professionalism
  • Leading


  • Critical thinking
  • Communication
  • Self-management

How do you express or collect these attributes? Use a portfolio.

Keep your LinkedIn profile (or similar) up to date with your latest training (including self-education) and career milestones. Consider each item you put in with regards to the six attributes of a sustained career advantage.

Do not just look at your paid employment, consider your voluntary work as well – the administration of a children’s soccer team can be easily overlooked but can build attributes such as teamwork, leading and communication.

… you must continue the process of brand building and strengthen your potential for a satisfying lifelong career.

Today’s wisdom comes mostly from Schermerhorn, Davidson, Poole, Simon, Woods & Chau’s Management: Foundations and applications (1st Asia-Pacific Edition) [this book is not available in the Bookstore].


-~Authenticity, Creativity, Community~- - eLearning Consultant & Trainer & Superhero - User Interface & Course specialist for Moodle & Totara LMS - I also enjoy researching into the Humanities - esp Cultural Studies, the Arts&Crafts Movement, and Medieval Guilds - warning: my hair colour changes a lot -

One thought on “Develop a Sustainable Career Advantage

  1. Hey there, thanks for sharing this helpful info with the net 🙂 I”m a young proffesional who has just set herself out online


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