The biggest block to creativity is failure, says Peter Sims in a recent post in Harvard Business Review’s Blog Network.
For me, the most important insight from design thinking was that you have to make sure you’ve defined the right problem before you try to solve it. So, you act like an anthropologist to understand human needs and problems before jumping to solutions. Most of us in business, if we need to discover how to do something new, use PowerPoint or Excel spreadsheets to rationalize our approach. This is what I call “the illusion of rationality.”
Understand the problem and make small ‘bets’ to test the market. This can give you the data needed to plan your next risk – therefore bringing great business to innovation.
As Col. Casey Haskins, who heads up military instruction for West Point, has said, “You have to make it cool to fail.”
Read the whole article here: The No. 1 Enemy of Creativity: Fear of Failure